I attended a seminar this morning at the Rochester Arts and Cultural Council called Social Media 101: Lessons from Lady Gaga by Deborah Mourey. She offered Lady Gaga’s web site as a good model, with clear menus representing not what Gaga wanted to show off but what she thought her fans wanted to see. For instance, Lyrics are probably on the main menu because people were always calling about them, and having them on the site brings traffic to her instead of having people find lyrics at a third-party site. Ms. Mourey said that marketing used to be “See how great I am!” and now needs to be “Here’s what you need.”
I thought the seminar was very well done, and I walked away with many items for my to-do list.
I think overall my web site is good, though I’ve tweaked it a bit now, such as making it easier to find my “Email Updates” button. Also I notice that people who have visited my site often ask about my prices and policies, so they must not be obvious enough. I’ll have to think about how to make those pages more prominent without appearing pushy.
She convinced me that Twitter, which I had thought was pretty stupid, was a very important facet of social marketing. So I have signed up.
Other items were to set up a LinkedIn Company page, even for a one-person business (however, I can’t do that without a dedicated company email address) and to consider video, which is well-selected by search engines and most popular with viewers, who will watch what they might not bother to read.
She said Facebook was basically evil and had gotten even worse since the IPO. It wasn’t made for business, didn’t handle it well (as I have found), and she barely bothered with it. She suggested not wasting your time creating content on Facebook as it does not get picked up by search engines. I feel vindicated in not using Facebook much, thought it was due to laziness.
Towards the end she and some audience members began hurrying and tossing around buzzwords: Instagram! SproutSocial! GoogleAlert! HootSuite! I’ll sort it out eventually.